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OUR STORY
TANAHWARI was born from a love for the history of Bangka, an island rich with stories and traditions waiting to be rediscovered. Inspired by ancient stones, fabrics, and motifs, we began transforming local heritage into fashion that carries meaning and can be worn every day.
As our journey continued, we drew inspiration from Indonesia’s national history—the struggles, heroes, and symbols that shaped the nation’s identity. Each pattern and design we create serves as a bridge between the past and the present, inviting young generations to feel pride, learn from history, and find inspiration for the future.
Every TANAHWARI collection is a dedication to preserving stories, values, and the spirit of the nation, while presenting modern, meaningful, and characterful fashion.
BRAND OVERVIEW

TANAHWARI is a fashion brand that highlights the stories of Indonesia’s national history through its designs. The patterns and motifs in each product are derived from historical relics that hold meaningful narratives of Indonesia’s national struggle. The word TANAHWARI is taken from Sanskrit, meaning land and water. The philosophy of the elements of land and water (solid, neutral, adaptive, and the source of human life) represents our way of creating works filled with values and benefits for humanity, with a focus on Indonesia’s young generation.

Vision and Mision
Vision

To become a national iconic luxury heritage fashion brand, renowned for its boldness in bringing history and culture into modern, prestigious designs.

Mision

To create fashion pieces with exceptional artistic value, rooted in history and culture. To uphold uncompromising quality and prestige in every collection, ensuring continued relevance to the upper-middle and affluent segments. To develop both formal and daily wear collections that consistently embody our heritage DNA. To establish ourselves as the heritage fashion icon of Pangkalpinang while expanding our presence to major cities across Indonesia.

Cari