About
Tanah Wari
History is Our Fashion Spirit
The word TANAHWARI is taken from Sanskrit, meaning land and water.
The philosophy of the elements of land and water (solid, neutral, adaptive, and the source of human life) represents our way of creating works filled with values and benefits for humanity, with a focus on Indonesia’s young generation.
TANAHWARI is a fashion brand that highlights the stories of Indonesia’s national history through its designs. The patterns and motifs in each product are derived from historical relics that hold meaningful narratives of Indonesia’s national struggle.
Vision
To become a national iconic luxury heritage fashion brand, renowned for its boldness in bringing history and culture into modern, prestigious designs.
Mission
- To create fashion pieces with exceptional artistic value, rooted in history and culture.
- To uphold uncompromising quality and prestige in every collection.
- Ensuring continued relevance to the upper-middle and affluent segments.
- To develop both formal and daily wear collections that consistently embody our heritage DNA.
- To establish ourselves as the heritage fashion icon of Pangkajene while expanding our presence to major cities across Indonesia.